Today vs MacroFactor.
MacroFactor is the most sophisticated macro tracker on the market. Today is an AI that doesn't count macros. If both of those statements sound interesting, this page is the reason.
What each app is for.
MacroFactor is an evidence-based macro-tracking app for people pursuing a body-composition goal — fat loss, muscle gain, maintenance. Its differentiator is adaptive programming: the app recalculates your maintenance calories from your actual weight trend and adjusts your daily target accordingly. No meal plans, no judgement — just very good macro math.
Today starts somewhere else: it assumes that for a lot of people, the target is the problem. Rather than giving you a better number to hit, Today watches your weight, cycle, mood, and food for three months and quietly points out what's moving together. It's for people who want to understand their body, not optimise a composition.
At a glance.
| Today | MacroFactor | |
|---|---|---|
| Primary job | Notice cross-domain patterns | Hit an adaptive macro target |
| Domains covered | Weight, cycle, mood, food | Weight, food (macros) |
| Menstrual cycle awareness | Yes — weight + mood read in cycle context | No |
| Macro / calorie target | None | Adaptive, recalculated weekly |
| Food logging style | Narrative sentence | Searchable food database + macros |
| Mood / journaling | Yes, core feature | No |
| Streaks | None | None in the classical sense |
| Daily notifications | None | Optional reminders |
| AI partner | Yes — Anthropic Claude, terse | Algorithmic adjustments; no conversational AI |
| Intended user | Someone who wants context, not targets | Someone with a body-composition goal |
| Pricing | Free in beta; subscription planned | Subscription |
| Platform | iOS, Android | iOS, Android |
Pick MacroFactor if…
You have an explicit body-composition goal — cut, bulk, recomp. You want calorie math done well, without meal plans or fluff. You're OK logging food to a macro level. You don't need cycle awareness, or you track it elsewhere.
Pick Today if…
You're at the part of the journey where the target itself has become the problem. You want to understand — not shape — what's happening in your body over a few months. You'd like your weight read in the context of your cycle, your mood in the context of the week, and your food in the context of a sentence rather than a spreadsheet.
The honest bit.
MacroFactor is, by some distance, the best-designed macro tracker in the category. If you want macro tracking, use it. Today is not trying to replace MacroFactor for the person who wants macros; it's trying to exist for the person who has quietly realised that macro tracking isn't what they need.
If you're mid-decision, these two essays are the clearest view into why Today draws the line where it does: What tracking means, if it's not for optimising and Your scale is reading your hormones.
Today is a quiet AI health partner that correlates your weight, cycle, and mood — without macros, without targets, without judgement.
Join the beta →MacroFactor is a trademark of its respective owner. This page is editorial comparison content; Today is not affiliated with, endorsed by, or partnered with MacroFactor. Feature claims reflect publicly documented behaviour at the time of writing — please verify current details on the official site.