Press & media kit.
For journalists, bloggers, podcasters, and anyone writing about Today. Everything here is free to use — boilerplate in three lengths, a fact sheet, brand assets, and a direct line to the founder.
The short version.
Copy any of these straight into a piece. Each one is self-contained.
Today is a quiet AI health partner for iOS and Android that correlates weight, cycle, and mood — no notifications, no streaks, no gamification.
Today is a mobile app (iOS and Android) built by Sapplify that uses Anthropic's Claude to correlate a user's weight, menstrual cycle, mood, and food — pointing out cross-domain patterns single-domain trackers miss. Unlike most AI health apps, Today has no notifications, no streaks, no daily targets — sessions are short by design. It's in private beta in 2026.
Today is a quiet AI health partner for iOS and Android, built by Sapplify (founded by solo developer Anthony Eli Rasch). Where most AI health apps are single-domain — a calorie counter, a cycle tracker, a mood journal — Today correlates across domains. A weight fluctuation on cycle day 26 gets read in cycle context, not as "failure." Food is logged as narrative sentences rather than calorie numbers. Mood is tracked alongside the data that might explain it. The AI, deliberately unnamed and terse, replies in one to three sentences grounded in the user's own logged data, then the session ends. There are no notifications, no streaks, no daily targets, no food moralising. Under the hood, Today runs on Anthropic's Claude API with data stored in Supabase. It's in private beta through 2026, with a modest subscription model planned post-beta.
Fact sheet.
Founder.
Anthony Eli Rasch is the solo founder of Sapplify. Before Today, he built six single-domain apps — sWeight, sCycle, sMoment, sLists, sBudget, sTrain — each solving one life-tracking domain on purpose. Today is the connective tissue between them: a cross-domain AI health partner for people who want to understand their patterns, not optimise a number.
More on the about page. For quoted interviews, write to the press address below.
Brand assets.
Logo mark. The Today wordmark is a lowercase today. in Syne 800, with the period set in hot pink.
Download the SVG favicon (the current brand mark; a full logo pack is available on request).
Colour palette.
Typography.
Headlines in Instrument Serif (italic). UI and display in Syne (600–800). Mono details in DM Mono. Body in Inter.
Screenshots.
High-resolution app screenshots are available on request — write to the press address with a sentence about the piece and we'll send a zip. Hero screens, chat moments, and insight-card examples are all available.
Related reading.
If you're writing about Today, these are the pieces that explain the thinking behind the product:
- Your scale is reading your hormones, not your progress — the cycle-aware weight thesis
- The problem with streaks — why Today has none
- What tracking means, if it's not for optimising — the observational-tracking thesis
- How it works — a day in the life of a user
- Compare — head-to-heads against Cal AI, Flo, MacroFactor, MyFitnessPal, Noom
Press contact.
Email: hello@sapplify.com
I'm a team of one. I reply to genuine press requests within 24 hours on weekdays. A sentence about what you're writing and when you need it is enough.
Something missing from this page? Ask — I'll add it.
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